Why Sponsor a Pickleball Website?

Engaged and Growing Audience

Pickleball is recognized as the fastest-growing sport in the United States, captivating players and enthusiasts across a broad spectrum of age groups. This inclusive sport has not only seen remarkable growth but also attracted individuals from all walks of life, making it a phenomenon across generations. Our website is at the forefront of this trend, engaging a vibrant community of pickleball players that spans generations. According to the Sports & Fitness Industry Association (SFIA), pickleball's rapid ascent is backed by significant participation increases across various age brackets, highlighting its universal appeal. This dynamic growth presents a unique opportunity for sponsors looking to connect with a broad and engaged audience in the heart of America's fastest-growing sport.

Affluent Audience Profile

Pickleball followers predominantly come from higher and middle-income brackets, making them an ideal audience for brands looking to target consumers with significant purchasing power. YouGov Profiles data reveals that Pickleball followers are more likely to hail from higher (22% vs. 8%) and middle-income brackets (42% vs. 35%) than the general population.

High Interaction with Sponsored Content

Two in five Pickleball followers engage with sponsored content, significantly more than the general sports audience. This high level of interaction translates to greater brand visibility and impact for your products. Specifically, 40% of Americans who follow or watch Pickleball obtain more information about a product after seeing sponsored content at an event, compared to just over a tenth of all sports fans (11%).

Increased Purchase Intent

Pickleball followers are twice as likely to purchase products seen in sponsored content, both online and offline, compared to general sports fans. This shows a direct pathway from sponsorship to sales, with 34% of Pickleball followers likely to purchase sponsored products online and 36% offline, versus 15% and 14% of general sports fans, respectively.

Commitment to Social Responsibility

A significant portion of our audience prefers buying from socially and environmentally responsible companies, offering an excellent opportunity for brands with strong CSR initiatives. Three-quarters of the targeted subset try to purchase products from such companies, compared to two-fifths of the general public (74% vs. 41%).

Conclusion

Sponsoring our Pickleball website provides access to a dynamic, affluent, and engaged audience that not only follows the sport but also actively participates in its community. With high interaction rates and a strong inclination towards endorsed products, your brand can leverage this opportunity to significantly boost its visibility and sales. For more insights, visit SFIA's 2023 State of Pickleball report.

Sponsor Process Overview

Welcome! Here’s a quick preview of the steps you’ll follow to become a website sponsor:

Step 1: Billing and Payment Information

  • Select Your Package: Click the sponsorship package you want.
  • Billing and Payment Information: Fill out the required billing and payment details.

Step 2: Sponsor Information

After completing the billing and payment information, we will ask for the following:

  • Your Contact Info (Private):
    • Your Name: (This will not be published)
    • Your Phone Number: (This will not be published)
  • Sponsor Info (Public):
    • Company/Sponsor Name: The name of your company or sponsorship entity.
    • Sponsor Website: Your website in readable format (e.g., MyWebsiteIsHere.com).
    • Link URL: The landing page URL (usually the same as your sponsor website) starting with http:// or https://.
    • NAP Citation: Provide formatted name, address, and phone number. 
    • Bio & Sponsor Statement: A brief paragraph about your company or sponsor. (silver+)

Step 3: Logo Upload

  • Upload Your Logo:
    • Logo Requirements: Best on a white background and in a 1:1 square or 3:2 rectangle ratio.  (silver+)

Bronze Sponsor

$20/yr

  • Company name listed on sponsors page
  • Link to company website
  • Name, Address, Phone number citation

Silver Sponsor

$60/yr

  • Company logo in carousel on homepage
  • Company logo and bio on sponsors page
  • Discount code for banner ads
  • Plus Bronze Sponsor Features

Gold Sponsor

$100/yr

  • Only One Sponsorship Available
  • Exclusive logo in top header of homepage
  • Premium placement on sponsor page
  • Plus Silver Sponsor Features

Sponsorship and Affiliation Disclaimer

This information is provided for general informational purposes only. While we strive to keep the data up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the website or the information contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

Our website serves as a comprehensive resource for the pickleball community in our area, offering a curated list of courts, clubs, coaches, and other pickleball-related organizations. We aim to support new and visiting players by providing easily accessible information to enhance their pickleball experience.

Sponsorship of Our Website

By choosing to sponsor our website, businesses and individuals are directly supporting the maintenance and development of this valuable community resource. Sponsorships enable us to continue offering up-to-date information and expanding our features to serve the pickleball community better.

Sponsorship of our website is exclusively for the support of the site itself and does not imply any direct affiliation or endorsement of the courts, clubs, coaches, or any organizations listed herein. Our sponsors help us keep the site running and improve the breadth and depth of resources available to our visitors.